
VANS
Vans founder, Paul Van Doren had a simple idea: to make shoes and sell them directly to the public instead of using a middleman.
Setting up business on March 15, 1966, the first Vans shoe store opened in Anaheim, California. They offered three styles of vans shoes on that first day, but had only made display shoes.
The first Vans old skool shoes had a diamond pattern in the sole across the entire bottom of the shoe. Vertical lines were then added later to make it stronger, a design which is now Vans proprietary waffle sole.
The late seventies saw skateboarders and skaters began wearing Vans shoes and asked to have different colours combined on them and in March 1976, Vans came out with the first Era in red and blue vans authentic shoe.
Designed by two professional skaters, Tony Alva and Stacy Peralta, the craze spread across the nation.