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EdwinIn 1947 K.K. Tsunem started to import surplus Levi's jeans from the USA, painstakingly washing and washing each pair by hand. By 1961 japanese denim production had taken off and Tsunem saw his opportunity to create his own mark on the denim world. Founding the Edwin brand. He came up with the name by re-arranging the letters of the word 'denim' and spinning the M into a W. Since then Edwin has developed into a premium denim brand throughout the world and a staple of any denim lovers wardrobe. |
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