Diesel Clothing was founded by Renzo Rosso and his former boss Adriano Goldschmied of the AG Jeans company, in 1978. Diesel's milestone years include 1985 (Renzo's complete acquisition of the company), 1988 the hiring straight out of fashion college of ex-head designer and Creative Director Wilbert Das, 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel's first flagship store on New York City's Lexington Avenue).
For over 20 years all Diesel collections, including licensed products, were made under the Creative Direction of Wilbert Das who has worked for Diesel since 1988. Wilbert started as a designer on the Male, Accessories, Leather, and Kids lines. He rose quickly to head the style office and creative areas of Diesel, and in 1993 was given the official title of Creative Director, with responsibilities ranging from directing all product design as well as all communication campaigns. From clothing and accessory design to advertising, new media, merchandising, retail and interior design (:including stores, showrooms, offices, hotels), planning of fashion shows and events, as well as developing new brand extensions such as houseware, furniture and even automobiles. Literally all aspects of the Diesel brand’s style and image fell under Wilbert’s responsibility.rumors.
Alongside the many jeans there is an ever expanding collection of Diesel clothing that now features shirts, t shirts, jackets and jumpers, with styles that carry large prints and huge amounts of branding, something that the standard Diesel range always carry.
Diesel clothing are brand new to Infinities Menswear and will fit perfectly alongside the other ‘smarter’ brands including Paul Smith and Hugo Boss, but offering that little bit more casual style.
Diesel clothing will be massive for Infinities menswear, so whether you are grabbing a new pair of denim jeans, or just fancy something a little different, t-shirts or shirts then this is the brand for you, we hope you find that missing peace for your wardrobe.
